In the wholly owned Fiat stable are its eponymous brand, along with Lancia, Abarth, Maserati and Alfa Romeo – plus, as of relatively recently, all of the Chrysler brands. According to Chrysler CEO Sergio Marchionne, of all of those brands, the one with the greatest global cachet is Jeep.
Marchionne believes that Alfa had global chops as well, but Jeep remains "first and foremost."
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