Tuesday, November 6, 2012

Mopar launches Jeep Performance Parts with Wrangler Sand Trooper

There's no doubt that the Jeep Wrangler is a shining beacon of aftermarket success here at the 2012 SEMA Show. If there's any one vehicle that can stake a claim to challenging the Scion FR-S and Ford Mustang in the sheer-number-of-vehicles contest, it's Jeep's iconic off-roader. So it comes as little surprise that Mopar is interested in picking up a bit more of that market with its own factory-approved line of performance parts. Read more...

Sorry Clint and Eminem, your ads were not the most significant for Chrysler

Though it has been the company's star-laden Super Bowl commercials starring Eminem and Clint Eastwood that have garnered the most buzz for Chrysler and its ad agency Wieden + Kennedy, the principals agree that it was a far earlier spot that has made the biggest impact thus far. Chrysler CEO Sergio Marchionne and John Jay, Global Executive Creative Director for Wieden + Kennedy, agreed recently that it was the commercial for the 2011 Jeep Grand Cherokee that has had the most significant impact for Chrysler in the post-bailout era. Read more...

NHTSA to probe 2011-2012 Jeep Patriot over stalling fears

After receiving a dozen complaints about stalling Jeep Patriots, the National Highway Traffic Safety Administration has decided to launch a formal investigation. The probe will look at about 112,000 Patriots from the 2011 and 2012 model years. NHTSA says some owners report their vehicles' engines are completely shutting off at speeds above 65 mph. In at least eight cases, the drivers could not restart the vehicle, and in at least one incident, the stall involved a crash that injured two people. Read more....

Jeep to build all model lines in China?

We're quite used to seeing Jeep knockoffs come out of China (e.g. SsangYong Korando generations one through three), but if a new report is to be believed, we may start seeing the fair dinkum being built in Asia once again, too. Read More...